Eboni K. Williams Case Study
From Eboni’s first red carpet to ‘Real Housewives of New York City’ our strategy was there every step of the way!
In 2017, Eboni K. Williams was a co-host for Fox News Channel. With her first book ‘Pretty Powerful: Appearance, Substance, and Success’ scheduled for release; she had a problem to solve. Eboni needed to reach new, diverse audiences. We brought together a group of top Black women in media to hear from Eboni first-hand and booked her for several earned media interviews. From there, Eboni extended our relationship to continue with media strategy to amplify Eboni’s brand, helping pave the way for new opportunities.
By 2018, we were booking Eboni to walk red carpets at BET’s Black Girls Rock and the Veuve Clicquot Polo Classic. She also became a regular on iHeart Radio’s highly rated morning show ‘The Breakfast Club’. We booked Eboni to moderate a one-on-one conversation with former First Lady Laura Bush. She was also named one Essence Magazine’s ‘Woke 100’.
In 2019, Eboni left Fox News. We booked Eboni for her first professional appearance at Essence Festival and continued amplifying her ‘Pretty Powerful’ brand by collaborating with radio personality Angela Yee. Eboni joined REVOLT’s ‘State of the Culture’ alongside co-hosts Joe Budden, Remy Ma, & Jinx. We lead Eboni’s earned media strategy throughout her tenure on ‘State of the Culture’ and worked collaboratively with REVOLT on Eboni’s behalf.
In 2020, Eboni started amplifying her thought leadership with op-ed placements we secured in publications such as Forbes and Essence. This year, Eboni signed on to host & executive produce REVOLT Black News. While promoting ‘State of the Culture’, Eboni made her debut at the Hot Topics table on The Wendy Williams Show. Eboni guest co-hosted nationally syndicated daytime talk show ‘The Real’ twice and launched her ‘Holding Court with Eboni K. Williams’ podcast on iHeart Radio’s The Black Effect Network. She ended the year, signing on to Bravo’s ‘Real Housewives of New York City’. We lead Eboni’s media strategy for the launch of ‘Holding Court with Eboni K. Williams’ and collaborated with Bravo on Eboni’s media strategy for her ‘Real Housewives of New York City’ announcement. We also supported Eboni by providing strategic counsel while she was in production of ‘Real Housewives of New York City’ season 13.